To prevent this disastrous scenario, most utility companies offer commercial and industrial customers significant financial incentives to reduce their power consumption during peak demand periods. By enrolling in “load response" program, customers are paid for reducing electricity usage during peak demand times when wholesale electricity prices are highest. The incentives earned from partaking in a load response program are in addition to the avoided energy cost participants see from reducing their energy usage in the first place. Simple steps such as dimming the lights, pre-cooling during off-peak hours, daylight harvesting, and shutting down unused office equipment (using kill switches) can translate into real financial returns.
Utility companies offer several types of programs. By enrolling in a voluntary program, the customer decides if, when, and how much to reduce energy usage without risking non-compliance penalties. Businesses that have a well defined load reduction plan and ability to carry out the plan can enter into binding load reduction agreements risking non-compliance penalties and fees, but higher fixed prices.
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